Healthy Ageing and Sustainability

A Conversation on Women's Health 

Reflecting on the health trends of this year, there’s a clear shift towards prioritising healthy ageing. Recent surveys reveal that people are more mindful of ageing well, with growing interest in products and services supporting longevity and vitality. This trend has been driven by a range of factors: a stronger interest in preventive healthcare, advances in telemedicine and digital health monitoring, and breakthroughs in anti-ageing research.

The Role of Technology in Modern Healthcare

Advances in information and communication technology now enable healthcare providers to offer robust, remote, and interactive services to patients, consumers, and caregivers. Telemedicine involves using telecommunications to deliver medical, diagnostic, and treatment services, such as conducting tests, monitoring recovery, and connecting patients with distant specialists. 

Telehealth is a broader term that includes a wider range of remote healthcare services beyond doctor-patient interactions. It encompasses support from nurses, pharmacists, and social workers, who assist with health education, medication adherence, social support, and addressing patient and caregiver needs.

A Growing Focus on Healthy Ageing

In the past year, roughly 70% of consumers in both the United Kingdom and the United States, and an impressive 85% in China, have reported purchasing more in this category than before. Interestingly, this boost in demand spans across age groups, showing that the drive for healthy ageing isn’t limited to mature  individuals. A new trend shows that younger generations are becoming increasingly proactive about prevention, while mature adults are prioritising longevity.

As populations in developed economies continue to age, with forecasts suggesting that one in six people globally will be over 60 by 2030, the focus on healthy ageing is set to intensify. Encouragingly, a new trend shows people of all ages, including younger generations, becoming more health-aware, empowered, and informed. This marks a shift away from the past approach of passively following medical advice, often delivered in a detached and confusing manner, towards a more proactive and knowledgeable stance on personal health.

A Holistic and Sustainable Approach to Longevity

Promoting a holistic approach to healthy ageing is vital, taking into account mental health and social wellbeing alongside physical health. This comprehensive view supports a more balanced approach to ageing, recognising the interconnectedness of mental, social, and physical aspects of health. Technology and medical advancements alone, however, cannot drive these positive outcomes without a shift in mindset, one that values lifelong learning, adaptability, and an openness to change.

In a world facing environmental challenges, fostering habits that support both personal health and environmental sustainability is essential. Small changes in our behaviours and choices can benefit our ageing process and help protect the planet, making it crucial for all of us to align our personal health goals with the broader need for a sustainable future.

As I conclude, know that you are not alone on this path to better health and wellness. Your journey is unique but together we form a community of strength and support.

Let’s thrive together,

Cristina x